Dishwasher Market Dynamics

Some data show that in foreign countries, the penetration rate of household dishwashers has reached 30%-40%, and the United States, France, Germany and other countries are as high as 60%-70%, and Southeast Asian countries are also developing at an annual growth rate of 20%. In China, although some enterprises began to produce table dishwashers in the mid-1980s, and there were more than a dozen imported and domestic brands in the market, the sales situation has not changed much.

Since the late 1990s, the topic of dishwashers has gradually increased. A data provided by the China Light Industry Information Center shows that dishwashers have become one of the fastest-growing energy-intensive products of home appliances in my country. A survey by a shopping mall on 2,200 households in the top ten cities of Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Hangzhou, Wuhan, Shenyang, Chengdu, and Xi'an showed that the immediate purchase rate of the dishwasher was 2.3%. , and another 6.4% of households have the desire to buy. According to this calculation, the national demand for dishwashers is nearly 7 million units. This series of information seems to tell us that the dishwasher, which can free people from tedious housework, will become another consumption hotspot in the field of home appliances.

Dishwasher demonstration sites in some large shopping malls always attract a lot of onlookers, indicating that consumers are indeed very interested in this "fresh gadget", but there are many viewers and few buyers. It seems that dishwashers are still It cannot be accepted by ordinary consumers like other home appliances.

It is not difficult to find through the live demonstration of the shopping guide in the shopping mall that compared with the traditional manual dishwashing, the dishwasher does have many advantages: because it eliminates the wiping and other steps in manual dishwashing, and adds drying, Disinfection and other links, thus reducing the chance of bacterial infection; and because of the use of water circulation and convection, so the water saving effect is obvious; some models have the function of softening water, which can reduce the formation of scale in the machine and make the tableware brighter. , clean.

There is also room for improvement in the dishwasher. First of all, the washing time is long. Since the setting program is an overall process, even if there are only a few pieces of tableware, the complete process must be followed. Ordinary cutlery with minimal stains usually takes around 15 minutes. With drying, disinfection and other processes, it will take more than an hour.

In addition, the purchase of special detergents and the installation of special water-receiving pipes have brought certain inconveniences to users. In addition to being inconvenient to use, dishwashers are also affected by price and are not as common.