Development Status Of Air Purifiers

The air purifier market maintains a good momentum of development. From 2010 to 2012, the retail sales of air purifiers increased by more than 11% year-on-year, and the growth rate increased year by year, and the year-on-year growth rate increased from 11.4% to 14.7%; air purifier retail sales year-on-year The increase was above 23%, and the increase decreased year by year, from 27.6% to 23.5%. The increase in retail sales was lower than the increase in retail volume due to a decline in the average product price. As the sales volume of the air purifier market is increasing year by year, the market competition is also becoming more and more fierce, and the era of high profits may be coming to an end.

With the continuous development of social and economic level, people's demands for quality of life are increasing day by day, and people are paying more and more attention to their living environment. In recent years, the continuous occurrence of air pollution incidents has greatly promoted the public's demand and understanding of air purifiers, and the sales and sales of air purifiers have also been on the rise.

Sales of air purifiers are growing rapidly, with an average annual growth rate of 25%.

Air purifiers have a high penetration rate in western developed countries. For example, the penetration rate of air purifiers in American households is 27%, and the annual sales volume exceeds 20 million units. Other countries, such as Canada, Italy, Japan and other countries, are in public places. , family room, etc. penetration rates are more than 20%. However, the penetration rate of indoor air pollution improvement equipment in China is less than 0.1%. Therefore, the market prospect of air purifiers in China is broad.

In 2010, the number of air cleaners in China's air cleaner market was only 200,000 to 300,000 units, which was closely related to the fact that consumers did not pay enough attention to this product, and the distribution channels and manufacturers were less promoted. However, in contrast, China's consumption However, people pay special attention to the air pollution after decoration, which is exactly where the development potential of China's air cleaner market lies. The sales scale of China's air cleaner market is increasing at an annual rate of 20%. Under this circumstance, many companies made collective efforts to announce that they would vigorously expand the air purifier market in China. With the entry of many big brand manufacturers, the market price is expected to fall, and the air purifier market is rapidly heating up. These put forward higher requirements for manufacturers.

The data shows that the penetration rate of air purifiers in American households is 27%, and the annual sales volume is 20 million units, while Canada, the United Kingdom, Italy, Japan, South Korea and other countries have the configuration ownership rate of indoor air improvement equipment in public places, family rooms, etc. have exceeded 20%. Therefore, air purification equipment has become one of the effective means to improve indoor air pollution in developed countries. However, the penetration rate of public goods related to indoor air pollution improvement in China is less than 0.1%. In China, the application of air purifiers in public places and urban homes has just started, with sales of only about 300,000 units. This also means a huge market with great imagination.

There are more than 200 air purifier enterprises in the country, mainly small and medium-sized enterprises, and few large enterprises with large-scale production, mainly concentrated in the Yangtze River Delta and the Pearl River Delta.

The output of China's purifiers accounts for about 70% of the world's purifier output, and many Chinese enterprises have mainly exported.

2008-2011 China Air Purifier Output Trend Chart

From the above figure, the output of air purifiers in China has reached more than 8 million units, and the output is still increasing rapidly.